Andrea (Andy) Cunningham, Founder
An entrepreneur at the forefront of branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has defined Fortune 500 high-tech brands including Apple, Cisco, HP, IBM and Motorola. Andy is an expert in creating and executing branding and communication programs that advance corporate reputation, increase shareholder value and accelerate business growth. Andy came to Silicon Valley in 1983 to help Regis McKenna launch the Macintosh and has developed branding and communication roll-out strategies for game-changing technologies and companies ever since. In addition to founding two successful communication consultancies (Cunningham Communication and CXO Communication), she played a key role in the launch of a number of new categories including desktop publishing with Adobe, Aldus and Apple; video games with Atari and Electronic Arts; digital imaging with Kodak; RISC microprocessors with IBM and Motorola; software as a service with HP; very light jets with Eclipse Aviation; and clean tech investing with VantagePoint Venture Partners. She is also the founder and chairman of ZERO1: The Art & Technology Network, host to Silicon Valley’s internationally acclaimed 01SJ Biennial.
Andy is currently embarking upon a new venture to provide companies with interim marketing for growth acceleration. She has a team of high quality marketing professionals in the areas of brand strategy, strategic communication, social media analytics and execution, product marketing and lead generation. The team is charged with addressing the existing pain points in marketing, creating sales momentum and hiring their replacement.
Most recently, Andy was Chief Marketing Officer at Rearden Commerce, an eCommerce platform company that recently received $133 million in new funding from partners American Express, Citi and JPMorgan Chase. Andy devised the company’s market position and developed the “Empowered by Deem” ingredient brand that will be rolled out by the company’s financial services partners over the coming year.
Prior to this position, Andy founded and was chief executive officer of CXO Communication, a bi-coastal privately held strategic communication consultancy founded in 2003 that focuses on brand strategy and communication. While running CXO, Andy counseled the Boards of Directors, CEOs and Venture Capitalists who are shaping today’s technology and consumer industries. Now based in Boston, MA, the firm creates and executes communication strategies for corporate and community leadership. Clients include AMD, Beautiful!, Cisco, Eclipse Aviation, FutureMark, Liveops, MarketTools, PivotPoint Capital, PRTM, RSA, UCSF, VantagePoint Venture Partners and XOJet.
Prior to founding CXO Communication, Andy was founder and chief executive officer of Citigate Cunningham (formerly Cunningham Communication, Inc.), a public relations agency she founded in 1985. During her tenure as chief executive officer, the agency represented many of the world’s leading high technology corporations including AMD, Apple Computer, Cisco Systems, Hewlett-Packard, IBM, Motorola, Oracle, Sun Microsystems and Xerox.
Andy serves on the following nonprofit boards: The Aspen Institute; Computer History Museum; Peninsula Open Space Trust (POST); and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She is an Aspen Institute Henry Crown Fellow and holds memberships in WPO, the Arthur W. Page Society and TED.
Formerly she was a member of the YPO international board, NorCal YPO and WPO chapter president, and a board member of the YPO Pacific Region. Prior to founding Cunningham Communication, Andy was a group account manager at Regis McKenna where she led the team that launched Macintosh, working closely with Steve Jobs. When Steve left Apple to form Next and acquire Pixar, he chose Andy’s new public relations agency to represent him. She continued to work with Steve for several years.
Andy received a BA in English from Northwestern University in 1979 and currently resides in Palo Alto, California with her husband, Rand Siegfried, and their two children, McKinley and Cormac.