Doniece spent decades building a highly successful career in marketing, branding, and PR working with both private sector and non-profit organizations. Her relationship with ZER01 began with the 2006 ZER01 Biennial when, as a representative of the San Jose Museum of Art (SJMA), she provided strategic planning and execution support to the Biennial marketing effort. In 2008, she joined ZER01 as Chief External Relations Officer. During her tenure, which ran through the end of 2011, she helped secure over $4.5M in government and private funding and grew the ZERO1 Biennial attendance from 25k to 47k visitors. She also lead ZERO1’s successful rebranding, cultivated a growing and active network of national and international partners, developed and managed ZERO1’s national sponsorship program, lead the international PR effort, and was integral to shaping ZERO1’s newest initiative, the ZERO1 Garage.

Prior to her time with ZERO1, Doniece was responsible for PR and audience development at SJMA. Over a period of two years, she leveraged niche programming to engage young adults and successfully increased attendance among this target audience by 250 percent increase and memberships by 75 percent. She also secured coverage from key art critics that had previously eluded the museum. Before her stint in visual arts, Doniece provided communication strategy, message development, positioning, brand strategy, and related communication programs to companies such as Informix, Symantec, DoubleClick, Toysrus.com, Wilson McHenry & Company, and US West Communications.

Doniece has also contributed to the marketing effort for two major events: she oversaw publicity and contributed to public programming for the 2000 California Sesquicentennial, and orchestrated marketing and audience participation in a six state region for the 1996 Olympic Torch Relay. From 1990 to 1995, she conducted PR for a variety of clients in the fashion industry including Joe Boxer, ACA Joe, Japanese Weekend, the Fashion Institute of Design and Merchandising, and Celia Tejada. Her career began as a policy research analyst for the Texas State Legislature.