The Science of Character

Be a part of the global film premiere of "The Science of Character" on March 20th by award-winning filmmaker Tiffany Shlain. ZERO1 is excited to join over 800 other non-profits and organizations premiering Shlain's Cloud film (a film made collaboratively with people all over the world) . This 8-minute film explores new research in character development and asks the world, “how do you want to be,” and “what are your strengths, and how can you use them more in your work, school, home, or community?” 

RSVP today and join thousands around the world watching "The Science of Character" on March 20th. Screening will begin at around 6:45pm with a discussion to follow.

The film expands on Shlain’s signature filmmaking style of unraveling complex science, psychology, and technology topics in a way that is entertaining, engaging, and challenging for audiences of all ages. In her acclaimed Sundance feature documentary CONNECTED (2011) and in her new hit Aol series THE FUTURE STARTS HERE (2013), which has received more than 20 million views since its debut last fall, Shlain has used a stunning mix of archival footage, animation, and home video to create a new type of visual storytelling experience, which The New York Times hailed as “high tech Terry Gilliam.” In "The Science of Character", Shlain, who also founded The Webby Awards, pushes her mash-up filmmaking style even further by incorporating original video footage shot and submitted by people from all over the world. 

“As a parent and a student of life, I found it very empowering to learn about all the scientific research that confirms that if we focus on the strengths we have, as well as on developing particular strengths we may not have, it has a lasting effect on our happiness and well-being and can ultimately lead to a more a just and caring world,” said Shlain. “By using humor, history, and research, we hope to inspire viewers everywhere to shape who they want to be and play a role in helping other people achieve their maximum potential.” 

The film is the fourth installment in the Let it Ripple: Mobile Films for Global Change series, in which Shlain and her team at The Moxie Institute Film Studio + Lab use the collaborative power of the Internet’s “cloud” to engage a global audience in creating short films that inspire action around political, cultural, and social issues. Shlain calls these films “Cloud Films” and has spoken and led workshops on the power of cloud filmmaking at the Sundance Film Festival (2014), the Tribeca Film Festival (2013), and the American Film Showcase in South Africa (2012). 

As part of #CharacterDay, the film will premiere at hundreds of events held around the world – from ZERO1 to schools throughout the Los Angeles Unified School District to State Department screenings at U.S. embassies in Egypt, South Africa, and other countries.

Join us an experience this magnificent film on March 20th at the ZERO1 Garage. RSVP below: