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Team

Shamsher Virk

Executive Director

Shamsher Virk

Executive Director
Shamsher Virk amplifies the impact of mission-driven organizations with strategic leadership, community engagement, communications, program development, and design. He has worked internationally on four continents in as many languages, entering new communities with a sustained commitment to inclusive process, responsive adaptation, and shared leadership. Shamsher is a United World College graduate and holds a BA in human ecology from College of the Atlantic with emphasis on social research methodology and interdisciplinary communication arts. He has been a fellow with Yerba Buena Center for the Arts and Emerging Arts Professionals. His creative work includes video production for CounterPulse, sound design for Joanna Haigood’s Zaccho Dance Theatre, and an independent performance ethnography of migrant laborers on a U.S. dairy farm.

Maya Holm

Program & Communications Manager
Maya Holm brings her experience in nonprofit capacity building, relationship management, and communications to drive meaningful programs that facilitate creative growth. As Program and Communications Manager, she supports the American Arts Incubator program and promotes its successes across ZERO1’s online platforms. Her previous experiences include managing a global community of social impact leaders at Net Impact and increasing operational capacity at the Parikrma Humanity Foundation. Maya graduated from Brown University with a degree in Hispanic Language, Literature, and Culture. She is currently based in San Francisco and has lived in Japan, Argentina, and India.

Board

Andrea (Andy)
Cunningham

Founder & Board Chair

Gordon Knox

Treasurer

Anna Sidana

Secretary

Andrea (Andy)
Cunningham

Founder & Board Chair

An entrepreneur at the forefront of marketing, branding, positioning, and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories, starting with the personal computer. 

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. She is an expert in creating and executing marketing, branding, and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy is also the host of the popular podcast Marketing Over Ice.

Andy founded Cunningham Collective with the intention of helping companies of all sizes position themselves for success in the marketplace. Today her team of handpicked strategists work with companies in various categories including aviation, artificial intelligence, education, information technology, big data, cloud, finance, healthcare, media/publishing, mobile apps, search, security, semiconductors, software as a service, telecommunications, video games, and virtual reality.

Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, was published by McGraw-Hill Education in October 2017 and became an Amazon bestseller in 2019.

Gordon Knox

Treasurer

As an institution and community builder, Knox specializes in developing pragmatic and sustainable models for cultural and educational institutions, expanding their profile and impact while assembling a support structure to maintain their growth over the long-term. He previously served as President of the San Francisco Art Institute (SFAI) and as Director of Arizona State University Art Museum. Prior to these roles, Knox led Global Initiatives at the Stanford Humanities Lab, where he identified, developed and implemented international projects that combine the understandings and techniques of the arts, humanities, and sciences and engaged them in on-the-ground efforts to effect social change.

Previous to the SHL, Knox was the artistic director of the Montalvo Arts Center in Saratoga, California and founding director of the Lucas Artists Program, a residency program at Montalvo that identifies exceptional international artists and supports them as they develop new work while in residence in eleven newly designed live/work studios.

Knox’s interest in the relationship between the arts and society, as well as critical and artistic inquiry, emerged while earning his bachelor’s degree in social anthropology at the University of California, Santa Cruz, and his master’s degree in philosophy at the University of Cambridge. At the University of Chicago, where Knox completed PhD course work, he focused on the relationship between ideas and social action.

Anna Sidana

Secretary

Anna recently became a full-time artist after leading a successful career as a strategic marketing consultant/CMO in Silicon Valley. Anna is dedicated to the arts and completed her second degree in fine arts at the San Francisco Art Institute.

In the past, she has held senior roles at companies at the forefront of e-commerce and digital marketing, including Netscape, eBay, Paypal, BrightEdge, and Sephora. Anna is the founder and board chair of the nonprofit One Million Lights. She has contributed to the Huffington Post, HR.com, and BayPay Forum. She is also executive co-chair of the ArtBites program sponsored by the Modern Art Council at the San Francisco Museum of Modern Art and holds a bachelor's degree from the British Computer Society.

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